My skincare is for real people, I focus on ingredients that actually
make a difference.
I like organic products/ingredients; And I definitely prefer them without pesticides.
So if I use organic ingredients, why am I not certified with one of the big certification bodies, e.g. Soil Association or Ecocert etc.?
This is a question that I get asked a lot, so here goes…
Organic refers to a system of agriculture used to grow skincare ingredients.
This means a system of agriculture producing ingredients sustainably without chemicals and synthetics which are widely used in the industry today.
allows ingredients to be tracked from where they grow to where they end up in your favourite skincare products.
There are a number of bodies that accredit or certify skincare.
To achieve certification with one of these means that products have to comply with the organisation's specific requirements relating to
ingredients and sourcing of these.
The different bodies often have different rules around what counts as organic, and what counts as natural.
At the time of writing, for a
product to be certified as organic with the Soil Association /COSMOS, it has to be made with a minimum of 95%
organic ingredients. There is often an accompanying 'natural'
certification, so COSMOS Natural for example, which does not need to contain any organic ingredients.
If you take Eco Cert by comparison, to be able to use their organic badge a product has to contain 95% organic ingredients and for its
natural and organic badge, a product has to be made from 50% organic ingredients.
The objective with any of the big certification bodies is to substantiate a brand does what it says it does, and to improve consumer clarity.
And who could argue with that, not me. I'm all for clarity and
transparency, I have built my business around this.
To achieve certification with one of these larger bodies, there is a
significant amount of red tape involved in what is essentially
someone else checking that we do what we say we do. Assessing our formulations, packaging, suppliers and then signing a contract.
As you might expect there is a cost to this, all of the certification
providers are businesses offering a service.
And not just a one off cost to achieve compliance but an annual retainer
to maintain the right to use an organic badge.
For me as a micro business that sort of significant cost and
administrative burden is simply not an option - at least not right
I go to great lengths to be
transparent about our ingredients, where
they come from, what they are, and what overall percentage of a
product is made from certified organic ingredients.
I manufacture all of our products in the UK and source all of our
skincare ingredients in the UK; although they may originate from
outside of the country e.g. Shea Butter from Africa etc.
I source these ingredients from reputable suppliers and ask for
evidence to confirm the organic products I purchase are certified organic.
I work very hard to build trust and transparency with my customers
which I feel is crucial, and I am open and honest when I talk to my customers about our products and ingredients.
At a time when there are so many green claims about products that don't
stack up, I passionately believe that organic matters and plays a big role in our skincare.
Organic raw ingredients are many times more expensive than their regular counterpart. Couple that with the huge growth in green skincare and
the desire to find an easy way on this growth and you find some
producers being a little 'creative' with their marketing.
But the main point is that when you look at the ingredients you realise
that only one single ingredient is organic and it has been added on
as an afterthought right at the end of the list of ingredients -
where the overall percentage is smallest.
as its best! Where the labelling suggests that a product is organic and/or natural with only a small percentage of ingredients actually being so.
It's up to you to check out those ingredients to see what's really